TWO:Instead of taking means to conciliate the public, Bute, stung by these testimonies of dislike, and by the pamphlets and lampoons which issued like swarms of wasps, revenged himself by others, which only intensified the hatred against him. Still worse for him, he had caused the Dukes of Newcastle and Grafton, and the Marquis of Rockingham, to be dismissed from the Lord-Lieutenancies of their respective counties, because they voted against the peace on Bute's terms. With a still more petty rancour he had visited the sins of these noblemen on the persons in small clerkships and other posts who had been recommended by them, turning them all out. Sir Henry Fox joined him relentlessly in these pitiful revenges, and would have carried them farther had he not been checked by others.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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